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Archive for November, 2008

Marketing Online

CPM: counts how often your ad is displayed and is used for branding campaigns where you are less concerned about people clicking through to a site than you are about getting your name visible. Make it a visually compelling banner.
CMC: counts the numbers who clicked on your ad and went somewhere. Make sure they went [...]

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Democracy Begins in Halifax

The first time that democratically elected representatives of the citizens of a colony in what is now Canada, gathered to make decisions, was in Halifax, Oct 2, 1758.

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I have a query. I am looking at some stats from eMarketer about how different generations use the internet.
The US population is 301Million
Just over 3/4 of both men and women are online
Over 90% of people under 40 are online.
Almost 80% of people under 60 are online.
90% of people with incomes over $40K are online.
93% of [...]

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